Summary_of_EU_PPWR_February_2025 - Flipbook - Page 3
A MESSAGE
FROM OUR CEO
The EU Packaging and Packaging Waste Regulation
(PPWR) has been published and Europe, including Irish
producers and current Repak Members are poised for a shift in how
packaging is designed, used and managed. There is no doubt that this
ambitious regulation will revolutionize the industry, but only if all relevant
stakeholders act now. This summary guide to the legislation will help you
do that. The PPWR aims to overhaul packaging design by mandating that all
packaging be recyclable or reusable. This will set new industry standards,
ensuring that packaging is created with sustainability in mind from the outset.
The regulation introduces strict recyclability grades that create standards and
guarantees that packaging is both recyclable and made of high-quality materials
that can be efficiently processed and reused. The vision is to create a circular
system in which packaging contributes minimally to the creation of waste,
leverages circularity to the maximum and minimizes the need for virgin resources.
One of the key elements of the PPWR is its emphasis on Extended Producer
Responsibility (EPR), which shifts more responsibility onto producers for
managing their packaging throughout its entire lifecycle. The idea is that by
making producers more financially and operationally accountable for the
waste their packaging generates, they will be more motivated to develop
sustainable solutions.
Repak is here to support its current members and broaden its overall
membership-base to share the cost burden associated with increasing
our packaging circularity. Please contact us for guidance on how to
achieve compliant standards in managing your packaging waste.
– Zoe Kavanagh, Chief Executive Officer
